Friday, October 7, 2011

The Personal Touch

I read an article recently saying that it was really important to connect to your yoga students on a personal level.

That really resonated with me.

I have been to yoga classes where you are very obviously just one sweaty face in a sea of faces and the teacher doesn't know you from Adam. They take your money and put you through your paces then promptly herd you out the door so the next crowd can pile in.
A little bit cattle marketesque!
Now that’s fine, I mean I my ego doesn’t dictate that if I am not treated like royalty then I am forever scarred!
However, call me old fashioned but I like it when I go to a class and the teacher and/or receptionist greets me with "Hi Sophie! Are you feeling better after your cold last week?" or "You are going to love tonight’s hamstrings class, oh queen of splits!" You just feel like they care, they notice and they are invested in you as a person.

The other day, a successful interior designer friend of my sister’s was very patiently listening to me moan about how much more of a success I would be if I had a gorgeous white walled, wooden floored studio to teach in, with the scent of cotton filling the air and organza curtains being gently tossed in the breeze coming in from the large open glass doors!

She jerked me back from my daydream with a sharp “Bloody Hell Sophie!”
“Yeah, who wouldn’t want that perfect space for their business? But all that stuff is just the icing on the cake. You have to build a client base and your clients will come and keep coming because of you. They will come because of what you have to offer on a fundamental level, not because the floor is English Oak or because they can get a Coconut Water in the cafe afterwards!”

Giselle runs Dehasse in the same way that I aspire to run Freedom yoga. She knows that besides having all the essential qualifications and professional business qualities, you have to offer a personal touch to your clients.  She made me understand that no matter whether I am teaching in a fabulous purpose built studio or a basic (and dare I say, sometimes grotty!) make-shift space, people will come because of what I have to offer on a personal well as hopefully because my flows rock!!!

And I hope that I do give a little bit of that special individual attention to my clients. Of course it was much easier when my Monday class had 3 in it and Saturday morning was only my faithfully committed sister, Louisa!
Fantastically, my classes are all picking up and I have a database of more than 50 which I am totally ecstatic about, but I am now very aware that however big I get (not my bum, my business!! And by the way I am planning on world domination so be prepared!) I aim to keep that personal approach.

I genuinely want the gossip about Sue’s latest cycling expedition and Judy’s Rock Choir exploits! I want Lucy to know that I am aware of her neck issues and I want to reassure Kev that his manic brain will calm as long as he remembers to breathe!

And all that is as beneficial for my lovely yogis as the class itself  - So what if you forgot to exhale going into downdog, on the upside you got to share your exciting engagement news and have the yoga class dedicated to love!

Now thats the personal touch!!!

No comments:

Post a Comment